Most Deals Don’t Die in Credit... They Die in Preparation.

Here’s how to fix that before it costs you time, leverage, or the deal.

Brian Holycross
Senior Capital Advisor

Meet Brian

Brian brings over 20 years of operational experience, including leadership roles at Walmart Supercenter where he managed high-volume departments, complex inventory systems, and vendor relationships.


Across roles such as Frozen Dairy Manager, Fresh Area Manager, and Online Grocery Pickup Manager, Brian was responsible for driving performance, controlling costs, and making real-time business decisions in fast-moving environments.


From Operations to Capital Execution

That experience translates directly into his role at MCS Capital.

Brian approaches every deal with an operator’s mindset—focused on:

  • Data-driven decision making
  • Risk identification and mitigation
  • Efficiency in execution
  • Understanding how businesses actually perform day-to-day

Role at MCS Capital

As a Senior Capital Advisor, Brian is responsible for evaluating opportunities, assessing risk, and helping structure deals that can move through lender review efficiently.

He works closely with clients and partners to:

  • Analyze financial performance
  • Identify strengths and pressure points
  • Support deal positioning and execution
  • Ensure opportunities are aligned with lender expectations

Strengths

Brian’s background in inventory control, vendor negotiation, and operational strategy gives him a unique advantage:

He understands how businesses function at the ground level—and how that translates into financial performance.


Bottom Line

Brian brings discipline, consistency, and a practical approach to capital.

He doesn’t just look at numbers—he understands the operation behind them, which is critical when structuring deals that need to hold up under scrutiny.

I Need a Capital Readiness Review

Get lender-level clarity before you ever ask for capital.


Before submitting, give us a quick snapshot of your deal:


• Property or business type

• Location

• Deal type (acquisition, refinance, bridge, expansion, etc.)

• Estimated deal size

• Current stage (under contract, exploring, stalled, etc.)

• Any challenges or lender feedback so far


Most issues show up in how a deal is structured and presented—this helps us quickly see where things stand.